“Run real” – this is how the Skora tagline goes. Skora Running Shoes ($125-$200) aim to allow the feet a more natural running experience. Your typical running shoes are often constructed to provide immense cushioning and support, therefore resulting in heavy-heel striking and a higher chance of injury. And that’s not just how you should be running. A runner's gait is automatically adjusted efficiently and effectively countless times in every foot strike cycle – Skora Running shoes promote this natural bodily process. Skora doesn’t intend to change the original design of running; it aspires to stay true to the needs of real runners. It’s a pair that doesn’t get in the way of how running should be done. [source]