Take lighting to the next level with Philips' new innovative bulb. The Master LED Light Bulb ($TBA) is a low energy and highly efficient alternative to most standard incandescent, halogen and compact fluorescent lights. These mercury-free bulbs consumes only 7W of power while outputting an equivalent of a 40W bulb, can last up to 45,000 hours which is 60 times longer than any conventional light bulb and fits in any standard bulb socket. [source]