Experience true cinematic viewing at home with the world's first cinema-proportioned LCD technology. The 56-inch Philips Cinema TV ($TBA) features a 21:9 aspect ratio for a full anamorphic 2.40:1 frame sans letterboxing. Combined with Philips' Ambilight technology, the Cinema TV delivers more accurate matching on-screen content extending pictures beyond the confines of the screen. [source]
Philips Cinema HDTV