The Olympics may be over, but it's not too late to upgrade your signature scent. Lacoste: Beauty of the Game is the latest fragrance for men, which superbly blends manly cedarwood scent with fresh grapefruit and rosemary. Beauty of the Game is inspired by Lacoste's famous white L. 12. 12 polo shirt. It is a limited edition, so don't hang around; get your hands on this sport-inspired fragrance today.