A nice name for a vehicle that carries things - you know the old story, Atlas with the weight of the world on his shoulders - the Ford Atlas Pickup Concept sure looks tough enough to take over its namesake's job. The roof and tailgate cargo carrier means that it can support a range of goods and the cargo bed houses its very own power outlet for charging your tools. Gadgets include Dynamic Hitch Assist which tell you where to position the truck over tough terrain and a 360 degree camera which means that you won't miss a thing.