The new Apple TV 4K HDR will change your viewing experience forever. Once you see the crisper picture that has four times as many pixels as standard HD, you’ll never be satisfied without it. High Dynamic Range delivers brighter, more realistic colors and greater detail so that everything you watch is more lifelike and practically popping out of your set. Apple TV has a wide selection of 4K HDR titles from apps like Netflix, Hulu, and ESPN, and streams live sports and news. And, of course, you can always ask Siri for a movie, show, genre, or even movies in 4K to find exactly what you’re looking for.